The Cap

Brand Identity

After 20 years, the Capital Complex was ready for a new iteration. As the beloved local music venue continued to grow, adding an on-site brewery and record shop to its offerings, it needed new branding to reflect its next act. The Details came in with a full rebrand, including a bold new logo, brand identity design and a snappy new name: The Cap.

The new identity is flexible, incorporating multiple colours and punchy typography. And the one-colour version is easily applied to merchandise, signage and promotional materials, such as show posters. Long live The Cap!