HotSpot Parking

App Design Branding Strategy Website

HotSpot is a parking app and so much more. A growing startup, the Fredericton company needed a new brand identity and website to better convey its products and its personality. Through friendly original illustrations, a bright and cheery colour palette and conversational copy, the new website, app and other marketing materials reflect HotSpot’s utility, as well as its founding belief in making the urban experience better in small cities.