Billie

Branding Marketing Strategy Website

Billie is a forum for conversations about all aspects of Atlantic Canada’s art and culture. With regular reviews, interviews and insightful articles by some of our best writers, Billie reflects the evolving idea of Atlantic Canada as seen in the work of its finest creators. After a vigorous research process including focus groups and consultation with the arts community across the province, The Details created the visual identity, marketing strategy, social campaign and online platform for the magazine.