Small Acts, Big Impact Campaign


Small Acts, Big Impact is an awareness campaign for the Economic and Social Inclusion Corporation of New Brunswick. Aimed at reducing poverty in the province one small act at a time, the fully integrated campaign asked citizens to participate by choosing a small but powerful action, posting a photo on social media and challenging a friend to do the same.

Our team developed the marketing strategy, digital and print content and managed the social media throughout the campaign.

In collaboration with Made by Elm City
Illustration: Stephane Barrette
Animation: Nick Wilson Videography
Development: Lukas Steinman